Sanyo's Eneloop takes to the streets

Singapore - Sanyo's eco-friendly range of products, Eneloop has launched a new creative campaign aimed at creating brand familiarity as well as building brand experience and engagement.

The Crush conceptualised campaign is named 'Recharge Your Lifestyle' and includes bus ads, human billboards as well as a Reap designed microsite which clocked 154,107 hits.

From 23 May, five buses wrapped with in a 'dog-helmed' creative will ply the streets for six months. As part of the campaign, a creative outdoor display at Raffles Place ran in late March featuring windmills with the batteries cut-out and the words 'recharge' written in blue.

Sanyo is also having a road show, 'Think Gaia - Energy Evolution Pilot Project' to share the message of earth conservation to Primary schools.

Bang PR handled the PR for the campaign.