HKTB push through Olympic Piazza

Hong Kong - The Hong Kong Tourism Board (HKTB) reports a 10% tourist growth rate for the first quarter of 2008 compared to last year and this figure is expected to further increase with the upcoming HK$8 million Olympic Piazza campaign in July.

The Hong Kong Tourism Board (HKTB) estimates a total of seven million Chinese and foreign tourists have visited Hong Kong froom January to March this year, a 10% jump on the same period last year.

To sustain the momentum of the Olympic support and promotion in Hong Kong, HKTB will install giant screens in Hong Kong Cultural Center for broadcasting the Olympic events and a dedicated section with official Olympic slogans and logos to promote Hong Kong's tourism appeal.

HKTB said there are hoping to get three million sponsors for the Piazza alone. All creative and ads are done by its in-house team.