'Let's play' at Raffles

Singapore - The Singapore Sports Council, in a bid to encourage Singaporeans to participate in sports, launched a two-week initiative, near the Raffles Place MRT Station, which included activities such as basketball, mini-golf, and soccer.

The activity is part of a year long  'Let's play' campaign, which seeks to promote a mindset change and encourage Singaporeans of all ages to embrace and participate in sports. The campaign is creatively executed by Publicis Singapore, with Ogilvy PR handling public relation efforts.

"The 'Let's play' brand aims to trigger the emotions of all Singaporeans to increase their interest to participate in sports for a variety of reasons, because sports energises life through its diverse offer of enjoyable moments and shared experiences," Johnson Liang, senior account director for Publicis Singapore, said.