Hong Kong- Eurosportnews has qualified to be the only international sports channel available at the Beijing Olympic Village during the Olympic Games.
It has partnered with Chinese portal Sohu to provide sports news and information on their web.
The website, with 30,000 online viewers per day, does not sell ads. Most banners are from global campaigns with its global clients.
Arjan Hoekstra, managing director of Eurosport Asia-Pacific, said the channel on air, likewise, does not carry any ads.
"It is merely an international sports news channel which brings global sports news to audiences 24/7."