Pro-green mag launches online

Singapore - Cocoon Times has launched an online environmental publication, Gaia Discovery, to tackle the issues of sustainable tourism, conservation, and preservation - the site is up for advertising.

Founder and managing editor, Mallika Naguran said Gaia Discovery is the only independent lifestyle-oriented eco publication able to work with advertisers with flexibility and creativity. Banner ads and joint-promotions are options available to advertisers.

"Gaia Discovery is the right platform for organisations seeking visibility with pro-green readers through various online advertising mechanisms," she said.

Current subscription figures are not yet known and Naguran said it was "too early to tell". Gaia Discovery mails out a regular eNewsletter to subscribers worldwide and the site is Real Simple Syndication (RSS) feeds enabled.

"We want them to care for the planet by adopting sustainable and ecologically-sound practices. But while our content delivers serious messages, we try to be lively and engaging so readers can participate by voicing their views, watching videos or taking part in our giveaways," she said.

The name Gaia comes from the name of the Greek earth goddess.