Singapore - Microsoft Advertising has hired Christian Cadeo as country sales manager for Singapore.
He will now report to regional sales director for SE Asia, Richard Huggins.
Cadeo was previously country sales manager for Vietnam and during his stint at Initiative Interactive, oversaw the online display and search media planning.
"Christian will be a critical part of continuing our success," Huggins, said.
He joined Microsoft in 2006, and in his new role will work closely with Microsoft Advertising's exclusive sales partners in Singapore - DLive.