Media Relations - June 08

Jumpshot
Esther Quek, Editor
Ash Media Asia

1. Target audience?
15-25 years old

2. Main focus?
Creation of a basketball lifestyle through inspiring basketball features and culture

3. USP?
Jumpshot is the 1st and only basketball publication that caters to the local basketball scene

4. Preferred PR approach?
First, a phone call, and then a meet-up for introduction face to face

5. Worst time to contact you?
Weekends - Saturdays and Sundays are not the best time but still contactable

6. Preferred day for attending events?
Any weekday is good

7. Deadlines and materials?
Booking deadlines should be 5 weeks before publication date; materials deadlines should be 4 weeks before publication date

8. Do's and don'ts when approaching you?
Do give me a call and tell me the agenda of the call. Press releases should come with relevance as to how we could help them or work together with them.

9. Best PR approach so far?
A thorough background research on target clients' and audiences' profile first before sending any PR releases.

10. Your attitude towards a free lunch?
A free lunch helps to establish a good working relationship and if it's for the good of both parties, why not?

F1 Racing Singapore
Muna Noor, Editorial Director
Lumina-Looque International

1. Target audience?
As the magazine name implies, F1 Racing is all about the sport of Formula 1 motor racing. Therefore, anyone who is even remotely interested in the sport, or anyone who'd like to learn more about Formula 1 is our target audience. But the magazine doesn't just focus on the racing, it also goes behind the scenes with in-depth interviews of drivers, engineers, team principles, etc. F1 Racing also previews and then reviews each race on the season calendar.

2. Main focus?
The main focus would be Formula 1 racing as well as sub-sections on other forms of racing such as A1GP, WRC, Super GT and a host of local motorsports events.

3. USP?
F1 Racing is THE best-selling and most comprehensive magazine on the sport of F1 in the market today.

4. Preferred PR approach?
E-mailed information, with high-resolution pictures. Text message reminder a day before an event.

5. Worst time to contact you?
Weekends, holidays or when I'm watching an F1 race.

6. Preferred day in attending events?
Weekdays, unless it's an F1 race.

7. Deadlines and materials?
By the first week of the month for the subsequent month's issue.

8. Do's and don'ts when approaching you?
No specifics.

9. Best PR approach so far?
The comms team at Sepang International Circuit, Malaysian Rally Championship and Motorsport Asia who handle AFOS.

10. Your attitude towards a free lunch?
In my experience, there is no such thing as a free lunch. But, the team is always open to discussion and receptive towards information and ideas.

Asian Diver
Sol Foo, Editor
Mediacorp Publishing

1. Target audience?
Divers and people keen on knowing more about diving.

2. Main focus?
Conservation, awareness and dive locations

3. USP (unique selling proposition)?
One of the oldest most established dive magazines in Asia focusing on Asian dive sites

4. Preferred PR approach?
Email

5. Worst time to contact you?
No worst time, but I travel a lot overseas, if you do get me, you are lucky.

6. Preferred day for attending events?
Weekday evenings

7. Deadlines and materials?
Eight weeks before print.

8. Do's and don'ts when approaching you?
Not be too pushy and do not hard sell. I appreciate when people, know about the mag and are clear about their agenda

9. Best PR approach so far?
None

10. Your attitude towards a free lunch?
It's not a big deal; the lunch should not be a lure if the event is well-organized.

Action Asia magazine

Steve White, Editor-in-chief

Blu Inc Media (HK)

1. Target audience? Asia-based professionals looking to cram as much adventure into their time off as possible.

2. Main focus? Adventure travel and outdoor sports such as hiking, diving, surfing, mountain biking and climbing.

3. USP? The best guide to Asia's wildest spots and what to do there.

4. Preferred PR approach? Email for initial approaches.

5. Worst time to contact you? From 10th onwards of deadline month - Feb, Apr, Jun, Aug, Oct, Dec

6. Preferred day for attending events? Close to deadline no day is good but otherwise any day can work.

7. Deadlines and materials? From 10th onwards of deadline month - Feb, Apr, Jun, Aug, Oct, Dec

8. Do's and don'ts when approaching you? Just one - do understand your target well. Don't bother if you have something outside Asia or not connected to adventure in the outdoors.

9. Best PR approach so far? Fam trip with a free itinerary - most one-size-fits-all approaches don't work out for AA.

10. Your attitude towards a free lunch? I lose my appetite if strings are attached.