Fancl preservative-free campaign pays off

Singapore - Skincare brand, Fancl Asia launched an online campaign on Windows Live Messenger from 14 January to 3 February 2008 which generated 31,338 clicks with a 0.47% CTR.

The campaign was targeted at females aged 18 to 40.

Windows Live Hotmail was also utilised, and banners on the Windows Live platforms linked directly to the Fancl website. Expandable video ad units were used to showcase the TVC.

The main objective was to create awareness for the launch of Fancl Preservative-free Skincare series and educate consumers of the concept of 'Preservative-free beauty sealed in a small bottle' and the importance of manufacture dates to ensure product freshness. 

"We at dLive Media are delighted by the success of Fancl Preservative-free Skincare series campaign on Microsoft  Advertising (MSN). Its performance is attributed largely to the teamwork between all parties in this campaign Fancl, Hakuhodo & dLive Media," Grace Ng, GM for dLive Media, said.

DLive Media is a subsidiary of iHub Media.