Transitions launches regional TSLA effort

Singapore - Transitions Optical has launched its latest regional campaign for Singapore, Hong Kong, Taiwan and Manila, and is conceptualised by The Secret Little Agency (TSLA).

Singapore was the first city to run the campaign with a 62 meter, ambient creative wall in Raffles Place - housing a lightbox with its outdoor ads, depicting different days of the week. Alongside the OOH campaign, a microsite with viral activities will supplement the campaign.

The brand has also secured a regional sponsorship deal with National Geographic to launch its TVC as well as sponsoring a weather update, with a UV Index Warning system, with Channel NewsAsia.

Guerilla outdoor stunts will also hit the streets including a 'busker' in the tunnel and a dancing eyeball. Initiative is in charge of the media planning and buying, while Young & Rubicam will act as TSLA's Network Agency in certain markets.