Mobile mio TV service launched

Singapore - SingTel has upped its presence in the mobile TV market by launching mio TV on Mobile which will initially offer 12 live channels and 3 video-on-demand channels, from its mio TV platform, to subscribers on the move.

Channel 8 Prime Time, Channel NewsAsia, Mom-On-Demand and KBS World are some of the channels available on the new mobile service which will mirror the content shown, including the ads, on mio TV. But a SingTel spokesperson said the company was currently "exploring different ways" for it, as well as advertisers, to better take advantage of the mobile medium.

Selected Nokia phones will be able to carry the service which has been formatted specially for viewing on the mobile phone.

"Mio TV has revolutionised the way people watch TV, and the mio TV on Mobile service provides our customers with yet another convenient medium to expand their viewing options," Wong Soon Nam, SingTel's VP of Consumer Marketing, said.

In response to the mio TV on Mobile announcement, corporate communications manager, Cassie Fong from rival StarHub said it would "continue to supplement its line-up with new content as well as introduce new content and channels in the coming months".

"The first of which will be UEFA Euro 2008 content. Live matches will be streamed over our 3G/HSPA network, allowing customers to watch the games on their 3G or 3.5G mobile device or HSPA-connected laptop," she said.

StarHub currently offers six live channels on the mobile.