Mobile phone advertising crucial to HK

Hong Kong - The further development of mobile phone advertising will be crucial to keeping Hong Kong's advertising industry growing argued industry players, such as Google, PCCW and The Hyperfactory, at a forum on mobile advertising presented by The American Chamber of Commerce.

The forum, which kicked-off today in Hong Kong, featured on its panel Google Hong Kong's head of sales and business development, Preston Lau, PCCW's MD of advertising and interactive services, Lindsay Servian, and The Hyperfactory Asia Pacific's VP, Tanbir Rahman.

The panel warned marketers to avoid the pitfalls of bombarding consumers with ads and recommended that advertisers use the mobile space efficiently in a constant frequency.

"Hong Kong has got all the gears but no ideas," Rahman said.