AETN fills director of marketing role

Singapore - AETN International has hired Rosanne Lo, NBC Universal Global Network's marketing manager for SE Asia, as director of marketing and replacing Connie Lai who left last year.

Lo will report to Louis Boswell, GM of AETN, and takes on a regional APAC role with the network. She is responsible for marketing communications, PR, affiliate marketing and consumer marketing.

"This is a great opportunity to be able to work at AETN, it is a great brand and we own our own content, hence there are more opportunities for us to work on more interesting and different ways to promote our channels and products," Lo said.

She could not comment on her replacement but it is likely to be an external hire as the NBC Universal Global Network is looking to expand its team following its acquisition of Sparrowhawk Holdings last August.