Daikin launches 'Everywhere with you'

Singapore - Daikin has launched a Hakuhodo-created brand campaign for Daikin, called 'Everywhere With You', which will run for three months across various media.

The campaign runs in print, TVCs, outdoor billboards, and taxis across Singapore while the objective was to reinforce Daikin's brand in Singapore for both commercial and residential needs. The ads feature Daikin's global mascot, Pichon Kun.

"To reach out to the consumers at large, we wanted to create a campaign that would engage them and inform them that Daikin is always around them. Hence the campaign 'Everywhere with You' was created, featuring Pichon Kun," Liu Shaw Jiun, GM of Singapore Sales for Daikin Airconditioning, said.