Tequila helps you discover Sentosa

Singapore - Sentosa has launched a Tequila\Singapore-created campaign asking three target groups to ‘Discover Your' Sentosa -- the campaign will develop over the course of the next two years.

The three targeted groups include, families with children aged 4 to12, youths aged 15 to 24, and professionals with no kids aged 25 to 34, and the objective of the campaign is to get them to choose Sentosa when they are planning for leisure time and spend.

"There is so much to do in Sentosa for all target audiences and we wanted to ‘invite' people to come and create their own unique Sentosa experience. Based on each target audience some of the relevant activities are shown ‘coming together' seamlessly - so a visit to Sentosa is no longer about just going to the beach or visiting an attraction -- it is a day out with lots of varied experiences available," Chris Martell, group account director for Tequila\Asia Pacific said.

The campaign will run in TVC, print and OOH formats and is expected to beef up or evolved throughout the year. OMD handled media buying and planning duties.