Industry supports earthquake victims
Published: May 19, 2008
Hong Kong - Hong Kong's advertising and sports industry is pouring money into the Sichuan earthquake relief fund and calling for donations to help the victims.
Sports firm like The Hong Kong Jockey Club has already offered RMB$30 million to support the relief project.
From today, JCDecaux Transport has also erected 90 posters in MTR stations calling for donations.
Online portal SINA has launched an English news portal and a WAP site to provide 24-hour coverage on the earthquake aftermath.
The site provides contact information for oversea organisations who wish to donate to the victims of the earthquake.
According to the Shanghai Daily, domestic and oversea donations have totaled RMB$9 billion.
JCDecaux Related Stories:
- Interactive ads to launch LG handset
- Petignaud to head JCDecaux airport sales
- Outdoors aggressive play MMHK March
- P&G goes out-of-home with Olay
- MTR puts best digital foot forward
- MTR Corp records bumper ad growth
- Fight back: What will you defend Singapore?
- Airport lures luxury brands to outdoor space
- Brands heat up Christmas atmosphere in MTR
- Sony rides with MTR passengers
- The great outdoors
- MasterCard hopes to cash in on Great Singapore Sale
- JCDecaux shows off Pepsi football
- SingTel splash on the AYE
- Horton hoards Somerset
- Olympus brings back shelter top ads
- 2007: In the fast track
- Mulcock resurfaces at JCD
- Come rain or shine NTUC Income gets cheeky
- Out Of Home Media Company of the Year 2007

