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Entourage stripped of bras

By: Marcus Chhan, Singapore
Published: May 17, 2008
Singapore - HBO's recent Entourage campaign which ended on Wednesday, and featured eight giant red brassieres, was not without incident as two of the oversized bras were nicked from sites in UE Square and near Holland Village.

Clear Channel informed HBO of the theft on 8 May, six days before the campaign wrapped up, and the entertainment company moved quickly to clothe the bra-less creatives with replacements. A HBO spokesperson said the two replacements were part of three extra 3D oversized bras made for the campaign.

"We were praying no more would be stolen," the spokesperson said.

The bras were made of real cloth and a press statement issued by HBO Asia claimed that the theft was an "ultimate indicator" of the perpetrators "love for the series".  Although HBO didn't rule out that the act was committed by patrons of watering holes near UE Square and Holland Village.

Timmermann & Tan was the ad agency for this campaign.

Companies featured:

  • Timmermann and Tan Advertising
  • Home Box Office