Carrie prefers Coke Light

Singapore - Coca-Cola Light will leverage on the anticipation for the movie version of Sex in the City with Sarah Jessica Parker, who plays Carrie Bradshaw on-screen, featured in advertisements ahead of the film's premiere.

"Parker is a style icon who has caught the fashion world's imagination. The character she plays in the television series and movie reflects Coke Light's sexy, witty and fun personality as well as 'Live Life Light' proposition. We think she's absolutely perfect for this role and we're delighted with her endorsement," Jasmin Vinculado, marketing manager for Coca-Cola Singapore, said.

Parker is already the global face for the brand, excluding the United States and Europe. She will be featured on special edition cans and, along with her co-stars from the movie, be seen in ads on the StarHub wall at Dhoby Ghaut MRT station. TVCs will run on Channel 5 and Channel U as well, and Coca-Cola Light has also sponsored a special preview party for the movie.