CCTV and Olympic Torch reach new heights

Beijing - The Beijing Olympics Torch Relay last week reached its highest point Mt Everest and so did CCTV's national viewership.

A total audience of 170 million viewers witnesses the Olympic Torch reach the top of Mt Everest.

CSM Media Research's National People Meter panel reported 120 million viewers witnessed the event live through CCTV, with the rest watching the show via other Chinese TV media, such as Beijing Satellite TV.

Radio, internet, mobile phone TV and other media channels were the second most popular mediums for Olympic fans.