EastWest wins global RMMI biz

Singapore - RAK Minerals & Metals Investments (RMMI), a mining company based in Dubai, has appointed Singapore-based EastWest PR as its global lead public relations agency of record.

"EastWest demonstrated a good understanding of our business and have also demonstrated the ability to put us in touch with key influencers in this region. We believe that this partnership will greatly contribute to our overall marketing strategies and initiatives," Madhu Koneru, MD for RMMI, said.

The agency will now work as RMMI's offshore marketing team, as it attempts to build asset base outside of the Middle East, and provide outreach for RMMI's target audience as well as manage public relations with business and trade media.

"We are committed to ensuring the success of each client; we offer turnarounds from brief to delivery, our consultants go the extra mile and are focused on results. We have already seen some examples of this in the last two months since we started working with RMMI, and plan to keep up the pace," Sonya Madeira Stamp, associate director and partner for EastWest PR, said.