Twinity strengthens marketing team

Global - Metaversum GmbH has appointed Lars Smidt and Andreas van de Castel as head of online marketing and head of product management for Twinity, respectively.

Twinity is a 3D online world developed and operated by Metaversum and, as reported by Marketing in February, the company says it wants to educate marketers on the benefits of using Twinity as part of their marketing tools.

Smidt is responsible for all online marketing activities for Twinity while van de Castel will be responsible for the conceptional design and implementation of its new community features.

"The focus of Lars Smidt's previous position at FriendScout24 was on the acquisition of new members. He will now be performing this key task for Twinity, as well as promoting communication both with and within the user community. Andreas van de Castel played a decisive role in shaping product development at studiVZ.," Mirko Caspar, CMO of Metaversum GmbH, said.

The Pacific West Communications is the lead integrated marketing agency for Metaversum in Singapore.