YuuZoo eyes 1bn Asian customers

Hong Kong - YuuZoo has signed an exclusive mobile partnership with MSN targeting more than 1 billion mobile users in China and a swag of key markets around Asia.

Under the agreement, YuuZoo will develop, host and maintain a range of mobile content on a co-branded MSNYuuZoo site.

MSN will provide ad placements across its network to promote YuuZoo content and both partners will work together on integration in key content areas, including editorial placements.

In India, the world's second largest mobile market, the partnership will be non-exclusive.

A substantial amount of online impressions on the MSN platform across China, India, Indonesia, Thailand, Singapore, Malaysia, Vietnam, Hong Kong, Taiwan and the Philippines has kicked off in conjunction with the launch.

Ads on the MSN Homepage, Windows Live Messenger, Windows Live Spaces and Windows Live Hotmail are also being displayed.

"MSN is a global market leader and we are extremely proud to be associated with them in this unique partnership," said Thomas Zilliacus, Chairman & CEO of YuuZoo.

"YuuZoo is launching simultaneously in key markets in Europe and the US, and will reach more than 1 billion potential subscribers. We are offering a wide range of new content which we are getting from over 350 leading content partners", Zilliacus added.