Camper global brand dir. arrives at Starwood

Global - Starwood Hotels & Resorts Worldwide has hired Phil McAveety as chief brand officer from Camper International.

McAveety will serve as a member of Starwood's Senior Leadership Team and will report to Frits van Paasschen, Starwood's president and CEO. McAveety will be responsible for marketing and brand performance worldwide for Starwood, and its nine other brands including Le Meridien and Aloft.

 "I've had the pleasure to work with Phil in the past and I believe his brand expertise and broad international experience will be invaluable to Starwood as we continue to distinguish ourselves as a company with distinctive and compelling brands," van Paasschen said.

McAveety will be based in New York.