Malaysia gets neo@Ogilvy

Malaysia - OgilvyOne Worldwide Malaysia has officially launched neo@Ogilvy, its integrated digital and direct media company. Soumitra Dey heads the division as head of digital at neo@Ogilvy and OgilvyOne Worldwide Malaysia.

Prior to Ogilvy, Dey worked with the Times of India, BAT in India and PepsiCo, and Booze Allen in US. In Malaysia he worked with Ismeta Next, a subsidiary of Accenture, and was in the media consultancy business before joining Universal McCann. He was also the chief business strategist for IPG Media, and the CRM director for MRM Worldwide

"By expanding our presence globally, we believe that neo@Ogilvy will continue to set the pace and shape digital marketing, hence we are already paying special attention to emerging channels," Kent Wertime, president for OgilvyOne Asia Pacific, said.

"From search marketing, online campaigns, activating websites, e-mail and mobile marketing to DRTV, neo@Ogilvy is a digital marketing specialist and has global access to highly-qualified specialists for all technologies and channels," Alex Lee, MD for OgilvyOne Worldwide and neo@Ogilvy Malaysia, said.

Global neo@Ogilvy clientsinclude IBM, American Express, Cisco, TDAmeritrade, SAP, Allstate and Yahoo. The company also has a centre of excellence for mobile technologies in Japan, a centre for broadband applications in Singapore, a centre for interactive TV in UK, and a centre on ad serving and tracking know-how in Germany.