Gallate leaves Asia for NY adventure

Regional - Euro RSCG's CEO for APAC, India and Middle East, George Gallate will relocate to New York from Shanghai to launch a new Euro RSCG technology-focused agency

Gallete will still lead Euro RSCG 4D as global chairman.

Olivier Pluquet, Euro RSCG global Peugeot brand director based in UK, who has been with the agency for over 13 years, will be taking over his vacated role in Asia and the transition will take several months.

"The new integrated agency will be positioned as an agency for the future -  focusing on what clients need to build its business. Euro RSCG has a strong history of digital marketing and working on branding and campaigns for technology clients such as Intel Dell IBM Apple," Gallate said.