Mon, 21-Jul-2008
Yahoo does Tấm Cám
Published: May 12, 2008
Vietnam - Yahoo has launched a marketing campaign, taking a modern twist on the popular Vietnamese fairy tale of Tấm Cám, in a bid to highlight its Vietnamese-centric services for its users in the country.
The campaign, which includes offline components such as TV, print, OOH, features a micro-site (yahoo.com.vn/tamcam) where visitors can participate in online games related to the campaign.
Vietnam internet users, today, exceed 15 million people and Yahoo! recently launched a number of Vietnam-centric services such as Yahoo! Music and Yahoo! 360plus.
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