Tue, 07-Oct-2008
Singapore wins three at One Show
The Economist 'Helicopter View'
Published: May 09, 2008
Singapore - Singapore takes home three Pencils from the One Show 2008 awards with Ogilvy and TBWA Tequila bagging two Bronzes and TBWA APAC winning a Silver.
Singapore won the most number of pencils across APAC while China and Malaysia were a close second place with two Silvers, a Silver and Bronze Pencil respectively.
All agencies in the final shortlist for the One Show 2008 received merit awards, and will be featured in the One Show Annual at the end of the year. Marketing covered the final shortlist on 7 May 2008.
Ogilvy was honoured for its ‘Helicopter View' work for The Economist in the ‘Full page or spread - Single' category. TBWA Tequila won in the same category with ‘Tan' for Photolibrary, while TBWA APAC bagged a Silver in the ‘Self Promotion: Agencies or Individuals' category with ‘The Book'.
Cheil Worldwide, Hakuhodo C&D and Ogilvy & Mather Bangkok took away the only three Gold pencils won within APAC. The winning works are: ‘Plus to Your Life - Homeplus' for Samsung Tesco by Cheil; ‘Population by Pixel' by Hakuhodo for WWF Japan; and ‘Tree' by Ogilvy & Mather Bangkok for WWF Thailand.
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