Mobile brings radio back to life in China

Beijing - A TNS Global Technology survey shows radio on mobile phones may help to sustain the radio sector in China, which has taken a battering at the hands of TV music channels and the internet.

The study also finds that Chinese youngsters spend on average 14 hours a week listening to music via their mobile phones.

The fact that the number of Chinese mobile music listeners is higher than the global average reflects the trend of increased usage of radio and multimedia in China.

"The challenge for mobile operators is how to generate revenue from this application and encourage use of other features," Shawn Wang, director of TNS China Technology, said.

"Enhanced real-time data services such as location-specific information may be better bet when it comes to increasing consumer spend."