Euro RSCG promotes Choy to MD

Malaysia - Choy Lee Kien has been promoted to MD at Euro RSCG Malaysia, replacing Rajiv Lal who has left the agency to return to India.

Choy will retain her role as the regional head of the Reckitt Benckiser business, working closely with ECD Case Deenadayalan.

Choy has been with Euro RSCG for over seven years, where she was responsible for managing some of the agency's regional clients such as Volvo and Reckitt Benckiser.

Matthew Fanshawe, CEO of Euro RSCG Singapore & Malaysia said, "Choy is highly regarded within our network, by our clients and among our staff. She has proven time and again her ability to deliver powerful communications solutions, and I look forward to working with her on driving our agency forward in this market."

He added, "Rajiv has been instrumental in helping us achieve a solid platform for growth in Malaysia, and we wish him the best in his next move. He has truly set the stage for Choy to take our business to the next level."

Choy will report to Fanshawe.