ESS and Imagine pair up

Asia Pacific - ESPN STAR Sports and Imagine OmniMedia have signed an agreement which will see the companies work together to develop the first global, reality-based football entertainment series in Asia.

Currently titled ‘Sport*Star Football', the series will be a global hunt for the next football superstar. Imagine OmniMedia will produce the upcoming original series while ESPN STAR Sports will provide creative inputs, market and broadcast the series across its entire footprint in Asia. In addition, ESS intends to use its matchless line-up of popular talent and extensive array original programming to build the series amongst the fans in Asia.

Manu Sawhney, managing director, ESPN STAR Sports, said, "We are delighted to be exploring this relationship with Imagine OmniMedia and with our Asia-wide reach, strong brand strong equity and strength of our new media platforms, we are confident millions of fans across Asia will greatly enjoy this new series".

ESPN STAR Sports currently holds the broadcast rights for leading international and regional sporting properties including Barclays Premier League, The FA, The UEFA Champions League, The AFC and currently showcases more than 350 LIVE international football matches and brings more than 3900 hours of programming and news every year audiences across 24 countries in Asia.