Pi2 speeds up Speedpost

Singapore - Singapore Post has launched a Pi2-created campaign for Speedpost - its courier service arm - to increase awareness of the offering locally and globally.

"The timeline was short and we came up with the concept in quick time. As we could offer a one-stop-shop photography and production solution, it cut the production time. The job went from brief to finished FA in just over two weeks. It will enter outdoor and buses and possibly trade magazines, but it has a neat little concept that can be adapted for seasons and events, so you never know. You might even see a few guerrilla ads when the time is right," Pi2's MD Paul Russell said.

The ad concept was based on the idea that with the postal service's range of services people can choose to send whatever, wherever and whenever they want.

The agency has been involved in B2B projects for the past two years, such as working on the executive summaries for the winning Sentosa IR and Sports Hub bids.