Air Asia ahead of MAS in online bookings

Malaysia - More than double of the survey respondents listed Airasia.com (84%) as their favourite website to book travel compared to Malaysianairlines.com (34%), in a survey by Pulse and Tourism Malaysia.

Online hotel and travel agents such as Asia Travel Mart and Asia Rooms ranked much lower at 8% of respondents.

Meanwhile, 62% of respondents who made travel bookings online are aged between 21-30 years old and only 27% are aged 31-40 years old.

The online survey was done in Q4 of 2007 among 30,000 Malaysian respondents - mix of male and female adults with a range of personal income levels. The study will later be extended to other markets within the region including Singapore, Thailand, Australia, New Zealand, China, Taiwan and Hong Kong.