Tue, 07-Oct-2008
McCann hires Yong for KFC
Yong
Published: May 08, 2008
Singapore - McCann Erickson Singapore has hired Christopher Yong from DDB to handle its KFC account - his maiden project with the brand launched yesterday.
KFC's latest TTL campaign for a new product ‘Fish Zinger' has entered various media including print, instore POS and TV.
In the agency, Yong works mainly with ACD Goh Wee Kim and ECD Farrokh Madon.
At DDB, he worked on accounts such as McDonald's, Courts, Johnson & Johnson APAC, and Merck Sharp & Dome.
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