Batey and Lumina drive Audi A4 launch

Singapore - Audi has launched its newest ride with a Batey-conceptualised ad campaign and Lumina Communications-helmed event which saw it create a racetrack at Changi Exhibition Centre for test drives.

"Audi's aim is to be known for unique and avant garde events. We want to create unforgettable experiences for the A4 launch, involving our participants in an active program around our products," Jordi Zimmerer, GM of Audi Singapore, said.

Teaser strips ads in The Straits Times and The Business Times introduced the campaign while the DPS launch ad was unveiled yesterday. Radio spots were also utilised to drive traffic to Changi, where radio host Jean Danker, from Class 95, would be transmitting live feeds through roving reports on Saturday afternoon.

The event runs from 5 May to 16 May.