New brand ambassadors for True

Singapore - In conjunction with its new brand campaign for 2008, the True Group has appointed Fly Entertainment celebrity couple, Allan Wu and Wong Li Lin, as their new ambassadors.

The pair will be the faces to grace the company's advertising and publicity campaigns in Singapore, Malaysia, Thailand and Taiwan from May 2008 to April 2009.

Ace:Daytons Communications will create the advertising while Communications DNA will handle publicity.

In Singapore, advertisements featuring the couple have been placed on outdoor media such as MRT doors, in selected magazines, and on Pacific Plaza pillars.

Both Wu and Wong were chosen for their active lifestyle and love for fitness, which is in line with the True Group's philosophy.