The art and science of connecting with consumers
Marketing-interactive.com
choose your market
Latest Magazine Dot Archive dot Marketing Events dot Events Calendar dot Senior Appointments dot Tip off

Waggener Edstrom wins Zuji PR

By: Cass Lam, Hong Kong
Published: May 07, 2008

Hong Kong - Zuji Hong Kong has appointed Waggener Edstrom as its official PR agency, following its Hong Kong launch in February and recognition by Hitwise as the leading online travel portal.

Five agencies were vying for Zuji's business but Waggener Edstrom earned the trust of the company because of its understanding of the brand, said Sean Seah (pictured), general manager of ZUJI Hong Kong.

Waggener Edstrom worked for the group on project basis prior to the appointment.

Seah added that Waggener Edstrom will assist in developing Zuji's online services.

"We've got to stay hungry to stay on top of the industry," he said.

Companies featured:

  • Zuji