Media Relations - MMHK May08

BMW Magazine

Daisy To

Managing editor

Hachette Filipacchi

Target audience? Car Lovers of age 30 to 60.

Main focus? Latest models, technology and news of the brand.

USP? Our magazine is tailor made for BMW Car owners.

Preferred PR approach? By email.

Worst time to contact you? Weekend.

Preferred day for attending events? Weekday.

Deadlines and materials? Six weeks ahead of publication date.

Dos and don'ts when approaching you? Be precise.

Best PR approach so far? None.

Your attitude towards a free lunch? Positive but not enthusiastic.

 

Car Plus

Chacky Ip

Chief editor

South China Media

Target audience? Car enthusiasts who are wealthy in the pocket and wealthier in mind.

Main focus? New car test-drive reports, selected and important news of the car industry, feature stories of cars.

USP? Most professional test-drive reports, in-depth articles analyzing the car industry, outstanding feature stories.

Preferred PR approach? Email.

Worst time to contact you? Anytime is worst on the phone.

Preferred day for attending events? It depends. Only car-related events are preferred.

Deadlines and materials? No later than the 10th every month. Email please. Don't waste paper.

Dos and don'ts when approaching you? Keep things simple. Don't try to force me to get your material published.

Best PR approach so far? Keep things simple.

Your attitude towards a free lunch? No output, no input.

 

Caz Buyer

Law To

Editor-in-chief

Sing Tao News Corporation

Target audience? Individual car owners, potential car buyers, car lovers and car traders.

Main focus? Second hand cars, update on car parts and tuning.

USP? We have a lot of classified post so it's a good platform for car trading and including auto parts.

Preferred PR approach? Email and follow up with phone call.

Worst time to contact you? Friday, Saturday and Sunday.

Preferred day for attending events? Anytime.

Deadlines and materials? 12 days before print date.

Dos and don'ts when approaching you? There's no specific do's and don'ts.

Best PR approach so far? Will be better if I could contact or deal with the car distributor.

Your attitude towards a free lunch? It's ok.

 

Asia-Pacific Boating

Ryan Swift

Managing Editor

Blu Ink Media

Target audience? We focus more on the high-end, luxury yachting market - so typically men between 35 and 65. Although a lot of women like to see the interior design of super yachts.

Main focus? Luxury yachts, exotic destinations, yacht racing and stories that are interesting to boaters.

USP? You'll never get a better view of the world's biggest, most luxurious yachts anywhere else. Unless you buy one, of course.

Preferred PR approach? Email with relevant info, clearly stated, and some sample low-res images when it makes sense.

Worst time to contact you? In the last week of every other month. 

Preferred day for attending events? Monday. It's a good way to ease back into the work week. Seriously, if the event is meaningful to the magazine, then I'll attend.

Deadlines and materials? As soon as bloody possible.

Dos and don'ts when approaching you? Do get to the point. Don't send me stuff just because you have my email.

Best PR approach so far? An email with relevant info, clearly stated, and some sample low-res images because it made sense.

Your attitude towards a free lunch? No thanks. I'd rather work on the magazine. Unless it's a lunch appointment that involves an interview.