Recruit.net reaches out to Ping.sg

Singapore - Recruit.net, an online advertising company able to operate a network of job search engines across Asia Pacific, has launched a new job search function on Ping.sg, Singapore's leading blogging community site.

The move is an indication of the company's shift from using mainstream marketing, like newspapers and magazines, to targeting vast numbers of micromarkets via the web such as Ping.sg. The collaboration adds Ping.sg to Recruit.net's list of places where job seekers can search for jobs across countries, including Singapore, Malaysia, Australia, China, Hong Kong, India, Japan and New Zealand.

According to Recruit.net founder and CEO, Maneck Mohan, marketers must shift their thinking from the short head of mainstream marketing to the masses to a strategy of targeting vast numbers of underserved audiences via the web.

"Ping.sg has grown into the leading community for influential Singapore bloggers and we are privileged to be working with them, he said.