Proximity makes digital CD move

Singapore - Proximity Singapore has hired M&C Saatchi Singapore's regional digital creative director Jonathan McKenzie as its digital creative director.

"We were looking for someone who could develop innovative, cutting-edge work whilst leading the digital creative team. McKenzie's already well known in the industry and tremendously respected, so, it's a real coup for us," Rod Strother, MD for Proximity Singapore, said.

McKenzie will be responsible for developing and directing Proximity Singapore's digital creative strategy. Other than his stint at M&C Saatchi, he was also with Profero for three years as creative director working on a number of regional accounts.