Bus shelter bras support Entourage

Singapore - HBO Asia has launched a campaign, featuring a red brassiere hanging over its bus shelter creatives, for the latest season of Entourage.

Around 400 Clear Channel bus shelters will carry the advertisements which feature the cast of Entourage with the slogan, "The Naked Truth of Superstar Life" but only eight will feature the racy brassiere versions. Timmermann & Tan helped with the creative while Mindshare did the media planning.

The campaign runs from 1 to 14 May.