Zuji takes out top travel spot

Hong Kong-ZUJI.com hits the number one spot for the most viewed travel agency website just two month after its first launch in Hong Kong.

Its competitors in the travel agency industry are Priceline, China Travel Service (CTS) and Cathay Holidays (CH), which contributes 36.55% of the online viewership. Search engines and social networking and forums are considered as the secondary source to travel viewers.

The group said its major business effort has spent on search engine marketing (SEM), in addition to the first campaign at the Hong Kong International Airport.

Online measurement company Hitwise Hong Kong reports that its domination with a market share of 9.38% comes from mainly top website references including Gmail (6.51%), Google (5.12%) and Facebook (4.19%).

According to Hitwise, Hong Kong internet users spent an average of four minutes visiting travel agency websites.