StarHub sticks with HardCandy at Zouk

Singapore - StarHub continues its integrated marketing efforts to promote Madonna's Hard Candy album launch, in partnership with Warner Music, through an event at Zouk.

The event was conceptualised by media ideas agency Kult for the telco-company to promote its latest offering - exclusive Madonna content through mobile and online platforms.

The event was hosted by MTV VJ Taya Rogers, and included activities such as Madonna-themed quizzes, lucky draw prizes from Samsung, and a feature Muay Thai event by female kick-boxers.

"We took the essence of what Madonna stands for to create a unique experience that highlighted girl power in a contemporary context," Tanya Wilson, public relations director of Kult, said.

Kult's current clients include Yahoo!, Tiger Beer, StarHub and National Arts Council.