GMT XXL launches in APAC

Regional - Edipresse Asia, with luxury and watch making division, Edipresse Luxe, will launch the first Asian issues of GMT XXL magazine in Singapore, Hong Kong and Malaysia starting June 2008.

The large-format magazine covers Swiss and European watches and watchmakers, combined with tailored insights and advice for watch collectors in Asia.

Barrie Goodridge, CEO of Edipresse Asia, said, "Switzerland is without doubt the major centre of luxury timepieces and watch making innovations. Asia, and particularly China and Hong Kong, is a driving force of demand. GMT XXL highlights the intersection of these worlds, thereby providing opportunities for advertisers to capture a premium audience who actively collect unique timepieces."

Key editorial sections of GMT XXL will include sections such as Watchmaker's Choice, New Releases, Testing Bench, Technical Innovations and more. The magazine will also have a column on collecting timepieces - authored by Bernard Cheong, one of Asia's respected luxury watch making experts.

GMT XXL Hong Kong and GMT XXL Singapore will be published twice a year, GMT XXL Malaysia once. They will be available through retailers, auction houses, selected five-star hotels and cultural venues in Hong Kong, Singapore, SE Asia and Macau, and by special subscription.