New MD for BBDO Taiwan

Taiwan - BBDO Taiwan has promoted Frances Jen to managing director. Jen has been acting in the role since January 2008, and formally assumed the leadership on 28 April 2008.

Jen replaces Joyce Lee who stepped down for personal reasons.

Jen joined BBDO nine months ago as general manager of the Taiwan office. Prior to this, she held the position of executive vice president of McCann Erickson Taiwan. She has over 18 years experience in the marketing and communications industry and has developed integrated marketing strategies for a broad range of clients, including Unilever, Procter & Gamble, Coca-Cola, Nestle and Fonterra.

She reports to Chris Thomas, chairman and CEO of BBDO & Proximity Asia Pacific. Thomas said, "Since joining BBDO, Frances has proven to be a tenacious and powerful leader in our Taiwan office. She has built strong relationships internally and externally, which will guide the agency to its next stage".