New push for OBH Anak

Indonesia - Crush Indonesia has unveiled an ad campaign to relaunch OBH Anak, an extension of the OBH Combi cough medicine range.

Since its last campaign in 2005, the new ads communicate the function of OBH Anak, a syrup that helps to relieve symptoms of cough, flu and fever for children that comes in three flavours - Strawberry, Orange and Honey.

Based on the idea, 'No Mother should be worried', the TVC follows a mother on her routine grocery shopping trip. The mother is constantly reminded of her daughter's condition every step of the way.

The campaign will run on TV and in print nationwide and will also be supported by bus ads in Jakarta and POS in local drug stores.