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MTV rocks Beijing Olympics

By: Cass Lam, China – Beijing
Published: Apr 30, 2008
Beijing - MTV is making its way to the Beijing Olympic's, after being named the only approved international music TV channel for the Olympic Village.

Two new MTV shows, MTV Burr and 100 MTV Ways To Rock The Olympic Games, will be added to its regular programming lineup.

The 24-hour channel will air on 24 June, broadcasting over the private Olympic CATV network to all of the competition venues and hotels.

The programs will also broadcast at all Beijing competition venues including the Olympic Headquarters Hotel, the Main Press Centre, the International Broadcasting Centre and the Media Village.

"Athletes and journalists from the world who are staying in the Olympic Village will be able to watch MTV's compelling programming as well as to experience Beijing through MTV during the Games," Li Yi Fei, executive vice president and managing director of MTV network for Great China, commented.

Companies featured:

  • MTV Networks China