OMD most creative

Malaysia - OMD has maintained top ranking in The Gunn Report for media agencies, outscoring its nearest competitor by more than twice as many points in the latest round of competition.

OMD captured 234 points with the second ranked media agency scoring 110.

"Consumers don't want to be told what to do anymore. They want to participate, share and collaborate as never before. They want to control and dictate when, where and how they are communicated to," Isabelle Musnik, editor of The Gunn Report for Media, said.

"Media creativity is therefore an effective universal tool for brands for talking with consumers, meeting objectives and standing out in a crowded field of competitors."

Maggie Choi, regional MD of OMD, said "Media creativity has always been a crucial part of our offering and again and again, we have proven our strengths in delivering it. We are committed to stay at the top globally and in Asia Pacific."

The report which evaluates global media creativity, ranks the most-awarded campaigns agencies and advertisers in media competitions across the world. The Report rates agencies on a point system based on awards won in annual award competitions worldwide.