Guinness takes pool to Somerset

Singapore - To reinforce its association with its 9-ball Championship, Guinness has installed giant three-dimensional pool cues on a wall of Somerset MRT station, and the execution will remain through the month of May.

Based on the creative concept of ‘Greatness', a ‘larger-than-life' pool table complete with giant pool balls has already been installed on a bus shelter roof along Orchard road.

This initiative is part of a refreshed campaign based on the previous year's award winning one to market its 9 Ball Tour, which will return to Asia in July this year.

Marketing covered the story on 16 April 2008.