XFMedia rolls out Investor Journal

Beijing - Xinhua Finance Media (XFM) has launched a weekly Chinese financial newspaper called The Investor Journal, aimed at the retail investor market in Mainland China.

The nationwide publication provides investors with market research and analysis. It operates under 60 staffs, 12 of which are analysts.

Spokesman of XFM Joy Tsang said it has not yet started selling ads as advertisers have to know how good the newspaper is at reaching the target audience.

Tsang added the newspaper is confident in its sales ability.

"The newspaper targets at the same demographic of high net worth as all our other assets like TV, magazines, radio, etc. We have a strong client base to start with and there are many synergies across different units within XFMedia," Tsang said.