Jacelyn Tay for NeoStrata

Singapore - NeoAsia has appointed Mediacorp artiste Jacelyn Tay as the new face of NeoStrata. She will be featured in advertising campaigns for NeoStrata's line of skincare products beginning June 2008.

Jimmy Ang, managing director of NeoAsia, said, "Jacelyn represents today's consumers who are savvy and discerning of quality skincare products. Her sophistication and keen awareness of proven technologies with science reflect the Neostrata brand perfectly."

A celebrity actress and health & beauty guru, Tay is no new face in the regime of health & beauty. Her first book, 'Feel Good Look Good with Jacelyn' published in 2004, made her one of the few local writers who made it to No. 1 for non-fiction books in The Straits Times Life! 'Best Seller List'. She is also the founder of The Health Club, a health and weight management center that uses approaches such as Traditional Chinese Medicine, herbal healing, dietetics and nutrition.

Tay said, "I've gone through the extensive clinical papers and studies by Neostrata and seen the skin results achieved".