Lewis skis into Snow City

Singapore - Singapore Snow City, a permanent indoor snow centre, has appointed Lewis to undertake a series of public relations activities for it in 2008.

Lewis will be responsible for building the profile of Snow City and raising awareness of its offerings. The approach integrates public relations outreach with Snow City's marketing campaigns.

"We've recently relaunched Snow City with a new look and we will work closely with Lewis to strengthen our communications programme with a slew of activities," Goh Chong Chia, chairman of Snow Venture, said.

"We aim to increase awareness of Snow City as a unique snow destination in Asia and attract more Singaporeans and tourists alike to experience arctic conditions for themselves," Goh added.

The Snow City PR programme will be led by Shawn Balakrishnan, senior account manager at Lewis. The Lewis team will report directly to Norazani Shaiddin, general manager of Snow City Singapore.